Specializations Offered
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Hallmark Business School (HBS), a premier standalone MBA institution affiliated with Anna University, offers a dynamic Marketing Management Specialization designed to equip students with contemporary marketing competencies and leadership skills. The specialization blends strong academic foundations with practical industry exposure, enabling students to understand markets, analyze consumer behaviour, craft strategic marketing solutions, and excel in competitive business environments.
The Marketing specialization at HBS prepares students to become innovative marketers capable of driving brand value, understanding digital transformations, and creating customer-centric strategies in the global marketplace. Through case-based learning, live projects, industry interactions, and hands-on training, students gain expertise across traditional and digital marketing domains.
As part of the MBA curriculum, students opting for Marketing specialization can choose from the following Professional Elective (PE) courses:
This course equips students with an understanding of the modern retail environment, retail formats, merchandising strategies, store operations, customer experience management, and retail analytics. It prepares learners to manage and grow retail businesses in both physical and digital marketplaces.
This course explores how consumers think, feel, and make buying decisions. Students learn psychological, social, and cultural influences on behaviour, along with emerging concepts in neural marketing that use scientific insights to understand consumer preferences, attention, and decision-making patterns.
Focused on marketing intangible services, this course covers the unique characteristics of service industries, service quality models, customer relationship management, service design, and managing service delivery. Students gain skills to enhance customer satisfaction and service competitiveness.
This course provides insights into managing sales teams, designing sales strategies, planning territories, and forecasting sales. It also covers distribution channels, logistics, channel conflict management, and performance evaluation, enabling students to excel in sales leadership and distribution planning roles.
Students learn how to create, position, and manage successful products and brands. The course includes product lifecycle strategies, brand equity, brand communication, portfolio management, and brand performance metrics. It builds strategic thinking for long-term brand value creation.
This course introduces students to online marketing tools, social media strategies, content creation, SEO/SEM, influencer marketing, analytics, and digital campaign management. It prepares learners to design and execute effective digital marketing strategies in a technology-driven business world.
Industry-Relevant Curriculum: Updated with emerging areas such as Neural Marketing, Digital Marketing, and Brand Strategy.
Practical Learning: Live projects, summer internships, case studies, market surveys, and hands-on training.
Expert Faculty: A blend of academic scholars and seasoned industry professionals.
Career Opportunities: Roles in brand management, digital marketing, retail management, market research, sales leadership, advertising, and more.
Holistic Development: Enhances analytical thinking, communication skills, creativity, and strategic decision-making.
At Hallmark Business School, the Marketing specialization is crafted to equip students with the knowledge, practical exposure, and strategic mindset required to excel in today’s fast-evolving marketing landscape. Our teaching approach blends strong theoretical foundations with real-world industry engagement, ensuring a holistic and impactful learning experience.
The Marketing specialization offers a well-structured curriculum that covers core and advanced marketing concepts essential for MBA success. Students gain expertise in areas such as Consumer Behaviour, Services Marketing, Product and Brand Management, Sales and Distribution Management, Digital Marketing, and Retail Marketing, enabling them to build strong strategic and analytical capabilities.
Through collaborations with leading marketing firms and industry experts, students gain hands-on experience that bridges classroom learning with real-world practice. Live projects, internships, field studies, and industry-driven assignments help students develop practical skills and understand current market dynamics.
Hallmark regularly invites accomplished marketing professionals and leading academicians to share their insights on emerging trends, innovative practices, and career opportunities through guest lectures, seminars, conclaves and conferences. These interactions inspire students and provide them with valuable perspectives from experienced practitioners.
Workshops, simulations, and experiential learning modules are integrated into the program to strengthen key marketing skills. Students develop competencies in market analysis, branding, campaign planning, digital strategy, customer insights, and communication—skills essential for becoming effective marketing leaders.
The Centre for career Development (CCD) at Hallmark provides dedicated support to help students explore diverse marketing career paths. Personalized mentoring, resume building, placement training, networking opportunities, and internship assistance ensure that students are well-prepared to secure rewarding roles in the marketing domain.
1. How is the MBA in Marketing Management at HBS different from other colleges?
2. What are the additional certification courses provided in marketing at Hallmark Business School ?
3. What are the Career Opportunities in MBA Real Estate at HBS ?