Infrastructure And Real Estate Entrepreneurship

Main Block of Hallmark Businsess School

OBJECTIVES:

• To develop and strengthen entrepreneurial quality and motivation in students.
• To impart basic entrepreneurial skills and understandings to run a business efficiently and effectively.

UNIT I ENTREPRENEURIAL COMPETENCE

Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial Personality – Characteristics of Successful, Entrepreneur – Knowledge and Skills of Entrepreneur.

UNIT II ENTREPRENEURIAL ENVIRONMENT

Business Environment – Role of Family and Society – Entrepreneurship Development Training and Other Support Organizational Services – Central and State Government Industrial Policies and Regulations – International Business.

UNIT III BUSINESS PLAN PREPARATION

Sources of Product for Business – Prefeasibility Study – Criteria for Selection of Product – Ownership – Capital – Budgeting Project Profile Preparation – Matching Entrepreneur with the Project – Feasibility Report Preparation and Evaluation Criteria.

UNIT IV LAUNCHING OF SMALL BUSINESS

Finance and Human Resource Mobilization Operations Planning – Market and Channel Selection – Growth Strategies – Product Launching -Incubation, Venture capital, IT startups.

UNIT V MANAGEMENT OF SMALL BUSINESS

Monitoring and Evaluation of Business – Preventing Sickness and Rehabilitation of Business Units- Effective Management of small Business.

Outcomes:

Students will gain knowledge and skills needed to start and run an enterprise.

Text Books

  1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.
  2. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi, 2001.
  3. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis, Biztrantra ,2nd Edition ,2005
  4. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and Reviews, Tata McGraw-Hill, 1996.
  5. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, Chennai -1997.
  6. Arya Kumar. Entrepreneurship. Pearson. 2012.
  7. Donald F Kuratko, T.V Rao. Entrepreneurship: A South Asian perspective. Cengage Learning. 2012.

Course Reference

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