Exploring the future of digital business, Hallmark Business School organized a Faculty Mentorship Program on “Innovative Digital Marketing Practices and Emerging Trends.”

The session was led by Rtn. Johnson Iruthayaraj, Chair Founder & CEO, Shalom InfoTech Pvt. Ltd., and President, Rotary Club of Trichy Heritage, who shared valuable insights on emerging digital marketing strategies, AI-driven marketing tools, and evolving consumer engagement trends. Students gained practical exposure to the dynamic digital landscape and the skills required to adapt to changing market demands.

The program enhanced students’ understanding of contemporary marketing practices and prepared them to navigate the fast-evolving digital business environment.