Business Analytics – Terminologies, Process, Importance, Relationship with Organisational Decision Making, BA for Competitive Advantage.
Managing BA Personnel, Data and Technology. Organisational Structures aligning BA. Managing
Information policy, data quality and change in BA.
Introduction to Descriptive analytics – Visualising and Exploring Data – Descriptive Statistics – Sampling and Estimation – Probability Distribution for Descriptive Analytics – Analysis of Descriptive analytics
Introduction to Predictive analytics – Logic and Data Driven Models – Predictive Analysis Modeling and procedure – Data Mining for Predictive analytics. Analysis of Predictive analytics
Introduction to Prescriptive analytics – Prescriptive Modeling – Non Linear Optimisation – Demonstrating Business Performance Improvement.