Business Analytics

Main Block of Hallmark Businsess School

OBJECTIVES:

Learn to

UNIT I - INTRODUCTION TO BUSINESS ANALYTICS (BA)

Business Analytics – Terminologies, Process, Importance, Relationship with Organisational Decision Making, BA for Competitive Advantage.

UNIT II - MANAGING RESOURCES FOR BUSINESS ANALYTICS

Managing BA Personnel, Data and Technology. Organisational Structures aligning BA. Managing
Information policy, data quality and change in BA.

UNIT III - DESCRIPTIVE ANALYTICS

Introduction to Descriptive analytics – Visualising and Exploring Data – Descriptive Statistics – Sampling and Estimation – Probability Distribution for Descriptive Analytics – Analysis of Descriptive analytics

UNIT IV - PREDICTIVE ANALYTICS

Introduction to Predictive analytics – Logic and Data Driven Models – Predictive Analysis Modeling and procedure – Data Mining for Predictive analytics. Analysis of Predictive analytics

UNIT V - PRESCRITIVE ANALYTICS

Introduction to Prescriptive analytics – Prescriptive Modeling – Non Linear Optimisation – Demonstrating Business Performance Improvement.

Outcomes:

Text Books

  1. Marc J. Schniederjans, Dara G. Schniederjans and Christopher M. Starkey, ” Business Analytics Principles, Concepts, and Applications – What, Why, and How” , Pearson Ed, 2014.
  2. Christian Albright S and Wayne L. Winston, “Business Analytics – Data Analysis and Decision Making” , Fifth edition, Cengage Learning, 2015.
  3. James R. Evans, “Business Analytics – Methods, Models and Decisions”, Pearson Ed, 2012.

Course Reference

Contact Us

Get in touch with us by filling the form

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.