MBA Programme- Curriculum

The MBA curriculum follows a trimester system from Anna University. The syllabus and course structure are designed by the university itself. The MBA programme is AICTE approved.

TRIMESTER I S.NO SUB CODE SUBJECT NAME 1 BA6111 Principles of Management 2 BA6112 Statistics for Management 3 BA6113 Accounting for Management 4 BA6114 Business Economics 5 BA6115 Organizational Behaviour

TRIMESTER II S.NO SUB CODE SUBJECT NAME 1 BA6121 Business Communication Skills 2 BA6122 Operations Research for Management 3 BA6123 Management Information Systems 4 BA6124 Marketing Management 5 BA6125 Corporate Finance

TRIMESTER III S.NO SUB CODE SUBJECT NAME 1 BA6131 Production and Operations Management 2 BA6132 Human Resource Management 3 BA6133 Business Law 4 BA6134 Research Methods in Management 5 BA6135 Database Management Systems

TRIMESTER IV S.NO SUB CODE SUBJECT NAME 1 BA6211 Strategic Management 2   Elective I 3   Elective II 4   Elective III 5   Elective IV

TRIMESTER V S.NO SUB CODE SUBJECT NAME 1 BA6221 International Business Management 2   Elective I 3   Elective II 4   Elective III 5   Elective IV

TRIMESTER VI S.NO SUB CODE SUBJECT NAME 1 BA6231 Project Work

LIST OF ELECTIVES MASTER OF BUSINESS ADMINISTRATION (MBA)

TRIMESTER IV - MARKETING S.NO SUB CODE SUBJECT NAME 1 BA6131 Brand Management 2 BA6132 Services Marketing 3 BA6133 Advertising and Sales Promotion 4 BA6134 Consumer Behaviour

TRIMESTER V - MARKETING S.NO SUB CODE SUBJECT NAME 1 BA6031 Sales Management 2 BA6032 Customer Relationship Management 3 BA6033 Retail Management 4 BA6034 Online Marketing

TRIMESTER IV - FINANCE S.NO SUB CODE SUBJECT NAME 1 BA6005 Security Analysis and Portfolio Management 2 BA6006 Merchant Banking and Financial Services 3 BA6007 Taxation Management 4 BA6008 Mutual Fund Analysis

TRIMESTER V - FINANCE S.NO SUB CODE SUBJECT NAME 1 BA6035 International Trade Finance 2 BA6036 Strategic Investment and Financing Decisions 3 BA6037 Derivatives Management 4 BA6038 Banking and Insurance

TRIMESTER IV - HUMAN RESOURCE S.NO SUB CODE SUBJECT NAME 1 BA6009 Managerial Behaviour and Effectiveness 2 BA6010 Entrepreneurship Development 3 BA6011 Organizational Theory, Design and Development 4 BA6012 Change Management

TRIMESTER V - HUMAN RESOURCE S.NO SUB CODE SUBJECT NAME 1 BA6039 Strategic Human Resource Management and Development 2 BA6040 Knowledge Management 3 BA6041 Industrial Relations and Labour Welfare 4 BA6042 Labour Legislations

TRIMESTER IV - SYSTEMS S.NO SUB CODE SUBJECT NAME 1 BA6013 Information Technology for Management 2 BA6014 Enterprise Resource Planning 3 BA6015 E-Commerce Technology and Management 4 BA6016 Decision Support Systems

TRIMESTER V - SYSTEMS S.NO SUB CODE SUBJECT NAME 1 BA6043 Algorithms and C Programming 2 BA6044 Software Project and Quality Management 3 BA6045 Multimedia Systems 4 BA6046 Client-Server Architecture

TRIMESTER IV - OPERATIONS S.NO SUB CODE SUBJECT NAME 1 BA6017 Facilities Location and Process Design 2 BA6018 Computer Aided Manufacturing (CAM) 3 BA6019 Logistics Management 4 BA6020 DDecision Support Systems

TRIMESTER V - OPERATIONS S.NO SUB CODE SUBJECT NAME 1 BA6047 Supply Chain Management 2 BA6048 Total Quality Management 3 BA6049 Advanced Maintenance Management 4 BA6050 Simulation And Modeling

NOTE :

•   Any two specializations have to be chosen out of the five.
•   Total of eight electives with minimum of three electives from each of the two specializations have to be completed. The remaining two
       electives can be taken from any of the five specializations.
•   Maximum of two electives in a specialization can be chosen in a trimester.